Our Inspiration
We believe everyone is meant to live a fulfilling life—at work, at home, and within themselves. However, achieving that kind of life requires both intention and self-discovery. Whether you're a leader aiming to inspire your team, a professional striving to elevate your performance, or an individual seeking clarity and purpose, you don't have to navigate the journey alone. With the support of peak performance and cognitive behavior coaching, we’re here to guide you—empowering you to lead with purpose, perform at your highest potential, and embrace a life that’s balanced and deeply rewarding.
Our Holistic Approach
Our coaching stands out by seamlessly blending peak performance strategies with cognitive behavioral techniques, all rooted in a holistic and deeply human approach to success. We understand that true, lasting change isn’t just about setting goals—it’s about aligning those goals with your core values, mindset, and purpose.
While many coaching services focus purely on outcomes or workplace metrics, we take a more comprehensive approach. We partner with leaders and professionals to not only elevate performance but also to build resilience, enhance emotional intelligence, and foster clarity—both in their personal and professional lives.
This isn’t just about doing more; it’s about becoming the best version of yourself. It’s the kind of transformation that inspires authentic leadership, strengthens teams, and creates a deeply fulfilling life—at work, at home, and within yourself.
About Raida Hicks
What started as a simple idea—a passion for supporting others in their journey toward a fulfilling personal and professional life—grew into a mission. This inspired me to complete my training in Coaching Psychology at the University of Sydney and establish Peak Performance & Cognitive Behaviour Coaching.
At Peak Performance, I combine evidence-based methodologies with cognitive behaviour coaching to empower you to lead with purpose, excel in your performance, and embrace a life that is balanced, meaningful, and rewarding.
With over 20 years of experience as a Professional Learning and Development Director, I have designed and delivered training programs for senior executives across diverse industries, including Government, Construction, Financial Services, Pharmaceuticals, Biotech, Healthcare, and Energy. My career spans the USA, Australia, New Zealand, Canada, and South Africa, where I have successfully launched more than 200 programs and collaborated with over 1,000 senior leaders to tackle complex leadership and technological challenges.
My academic and professional credentials include a Master’s in Marketing and Organizational Development from the University of New South Wales, a Master of Arts from Macquarie University, a Postgraduate Certificate in Coaching Psychology from the University of Sydney, and certifications in Training, Instructional Design, and Spiritual Direction from the Avila Institute and Heart of Christ, USA.
