Our Inspiration
We are created to live fulfilled lives—at work, at home, and within ourselves. But living that kind of life takes both discipline and discovery. Whether you're a leader striving to inspire your team, a professional seeking to improve performance, or someone looking to grow with greater clarity and purpose, you don’t have to walk that path alone. Through peak performance and cognitive behaviour coaching, we're here to support your journey—so you can lead with intention, perform at your best, and live a life that’s whole and rewarding.
Our Holistic Approach
What sets our coaching apart is the integration of peak performance strategies with cognitive behaviour techniques, all grounded in a deeply human and holistic understanding of success. We believe that lasting change doesn’t just come from setting goals—it comes from aligning those goals with your values, mindset, and sense of purpose.
Unlike many coaching services that focus solely on outcomes or workplace metrics, our approach considers the whole person. We work with leaders and professionals to elevate performance, yes—but also to cultivate resilience, emotional intelligence, and clarity in both their personal and professional lives.
It’s not just about achieving more—it’s about becoming more of who you’re truly called to be. That’s the kind of transformation that leads to authentic leadership, stronger teams, and a more fulfilled life—at work, at home, and within yourself.
About Raida Hicks
It all began with a simple idea: a desire to walk alongside others in their pursuit of a fulfilled life, both professionally and personally. This led me to complete my training in Coaching Psychology at the University of Sydney and found Peak Performance & Cognitive Behaviour Coaching.
At Peak Performance, I blend evidence-based strategies with cognitive behaviour coaching to help you lead with intention, perform at your best, and live a life that’s whole and rewarding.
I also bring over 20 years’ experience as a Professional Learning and Development Director, designing and delivering training programs for senior executives across industries including Government, Construction, Financial Services, Pharmaceuticals, Biotech, Healthcare, and Energy. My work spans the USA, Australia, New Zealand, Canada, and South Africa, launching over 200 programs and collaborating with more than 1,000 senior leaders to address complex leadership and technology challenges.
I hold a Master’s in Marketing and Organizational Development from the University of New South Wales, a Master of Arts from Macquarie University, a Postgraduate Certificate in Coaching Psychology from the University of Sydney, certification as a Trainer, and a Certificate in Spiritual Direction from the Avila Institute.